Brand & Press Kit

Brand guidelines & press resources.

Logo usage, color values, typography, and voice for anyone presenting the Inkress brand, plus downloadable assets and a media contact.

Brand assetsMedia contact

Brand assets

Official logo, wordmark, and download references.

Logo & wordmark

Inkress logo
Primary mark
Use on light backgrounds. A light version is available for dark backgrounds.

Download assets

Logo usage

Do

Clear Space
Maintain minimum clear space equal to the height of the 'K' mark on all sides.
Minimum Size
Digital: 32px height minimum. Print: 0.5 inch / 12mm minimum.
Color Variations
Use Ink (#0f0f0f) on light backgrounds, white (#ffffff) on dark backgrounds.

Don't

Alter Proportions
Never stretch, compress, or distort the logo aspect ratio.
Change Colors
Only use approved color variations. Never apply unauthorized colors or gradients to the logo.
Add Effects
Do not add shadows, outlines, glows, or other effects to the logo.

Color palette

Brand color values, documented for reproduction in print and on screen.

Ink
HEX
#0f0f0f
RGB
15, 15, 15
Pantone
Black C

Primary text, headers, logo

Slate
HEX
#64748b
RGB
100, 116, 139
Pantone
431 C

Secondary text, metadata, descriptions

Cream
HEX
#fafaf9
RGB
250, 250, 249
Pantone
Pastel Parchment

Background, page base, light surfaces

Accent Purple
HEX
#667eea
RGB
102, 126, 234
Pantone
2726 C

Primary CTAs, interactive elements, links

Accent Indigo
HEX
#764ba2
RGB
118, 75, 162
Pantone
2665 C

Gradients with purple, secondary accents

Success Green
HEX
#10b981
RGB
16, 185, 129
Pantone
3395 C

Success states, confirmations, positive actions

Warning Orange
HEX
#f59e0b
RGB
245, 158, 11
Pantone
130 C

Warnings, alerts, pending states

Error Red
HEX
#ef4444
RGB
239, 68, 68
Pantone
1788 C

Errors, destructive actions, alerts

Color accessibility

  • Aim for WCAG 2.1 AA contrast on all text/background pairings.
  • Use semantic colors (green for success, red for errors) consistently.
  • Never rely on color alone to convey information.
  • Test combinations with colorblind simulation tools.

Typography

Inter is the primary typeface across brand communications.

Inter

Designed for optimal screen readability with excellent legibility at all sizes.

Download from Google Fonts
Display
700, 800 · 48–96px · LH 1.1
Hero headlines, landing pages
Headings
600, 700 · 24–48px · LH 1.2
Page titles, section headers, card titles
Subheadings
500, 600 · 18–24px · LH 1.4
Subsections, callouts, emphasized text
Body Large
400, 500 · 18–20px · LH 1.6
Introductions, featured content
Body Text
400, 500 · 14–16px · LH 1.5
Paragraphs, descriptions, standard content
Small Text
400, 500 · 12–14px · LH 1.5
Captions, metadata, labels
UI Elements
500, 600 · 14–16px · LH 1.4
Buttons, navigation, form inputs

Brand voice & tone

How we communicate with clarity, professionalism, and empathy.

We are

Professional & Clear
Business-focused communication that builds trust through clarity and precision.
Helpful & Supportive
Solution-oriented and empathetic, guiding users to success.
Transparent & Honest
Upfront about capabilities, limitations, and next steps.

We avoid

Overpromising
Making exaggerated claims we can't substantiate.
Technical Jargon
Complex terminology that excludes or confuses users.
Overly Casual Tone
Excessive informality that undermines professionalism.

Writing examples

Success Message
Don't
Yay! You did it!
Do
Payment processed successfully. Your customer will receive a confirmation email.
Error Message
Don't
Oops! Something went wrong
Do
Unable to process payment. Please verify card details and try again.
Feature Description
Don't
Our super amazing analytics will blow your mind!
Do
Track sales performance and customer trends with real-time analytics.
Call to Action
Don't
Click here now!!!
Do
Start selling today. Setup takes less than five minutes.

Media contact

For coverage, interviews, and partnership enquiries.

Press inquiries
press@inkress.com

Media coverage, interviews, and press releases.

Partnership opportunities
partnerships@inkress.com

Strategic partnerships and collaborations.

For urgent media requests, include "URGENT" in the subject line.

Company information

Legal Name
Inkress Ltd.
Industry
E-commerce Platform
Type
SaaS / Marketplace
Focus
Local Commerce

Company boilerplate

Inkress is a marketplace and payment platform designed to empower independent merchants and local businesses. Inkress provides secure payment infrastructure, e-commerce tools, and marketplace features that enable businesses of all sizes to establish an online presence, manage inventory, process payments securely, and connect with customers in their communities.

The platform focuses on simplicity and transparency, removing technical barriers that prevent small businesses from selling online. By handling secure payment processing while allowing merchants to maintain full control over their customer relationships, pricing, and policies, Inkress serves as a trusted partner for businesses expanding in the digital marketplace.

This boilerplate can be used in press releases and media kits. For the most current version, contact press@inkress.com.